Meet LaVonne James

My Story & Approach

I help mid-career professionals break through the noise, build a magnetic personal brand, and attract the recognition and opportunities they deserve.

Before I was a coach, I was a brand storyteller for Edelman and Hill & Knowlton, two of the world's biggest public relations agencies. I helped shape corporate identities for Motorola, Nokia and Ericsson. But the biggest breakthrough I ever made wasn't for a Fortune 500 company—it was for myself.

As a middle child with a speech impediment, I grew up knowing what it felt like to be overlooked. And yet, I went on to lead PR campaigns where my voice and vision shaped public perception. Later, I made the bold decision to pause my high-flying career to raise a family. When I returned, I faced a harsh truth: industries had changed, and I had to reinvent myself or be left behind.

That's when I realized: the strategies I once used to elevate global brands could empower individuals to reclaim their confidence, clarify their value, and rewrite their career stories. So I built the Brand Breakthrough System™—a proven path to career clarity, credibility, and visibility.

Today, as the host of The Mid-Career Makeover Show and author of The Brand Identity Newsletter, I equip professionals with storytelling tools, branding strategies, and AI-powered insights to take control of their careers. I've helped countless mid-career professionals move from invisible to irresistible—and I know it's possible, because I've lived it.

Credentials & Experience